Marketing strategy | Positioning | Campaign development - TTL | Photoshoots | Website | Pint materials | Direct mail | E-marketing | Loyalty campaign development
Plac Unii is a premium shopping and lifestyle centre in the capital of Poland, Warsaw. We were appointed as full service marketing agency to help change perceptions of the centre and increase revenues for its tenants. Having undertaken a comprehensive positioning exercise, numerous campaigns and tactics were devised and executed in all media, all united by a core idea. From innovative digital to tenant-linked sub-campaigns, the consistently improving results saw the destination trading at record levels with success achieved in every conceivable area.