BOXXED

GUNWHARF QUAYS

GUNWHARF QUAYS

Discipline

Social Media Campaign Design and Management | Social amplification | Video | PR | Events | Radio campaign integration and amplification



Location

Portsmouth, England

Gunwharf Quays is one of Europe’s premier outlet malls with a highly curated blend of shops, leisure and dining offers. We planned and executed a significant social media campaign to celebrate its Birthday across Insta’ and Facebook with the aim of raising awareness of the destination and significantly enhancing engagement on these platforms. With the installation of a video booth and a traditional English phonebox, a local radio collab’ and a range of tactics to engage visitors, the campaign results speak for themselves.

A hugely successful social
media campaign asked the
people of portsmouth to share
their magicmemories and why
they love Gunwharf Quays on instagram and facebook...


Coinciding with the 15th Birthday of Gunwharf
Quays, to celebrate, a phone box was installed in
centre for a chance to win a £200 gift card

YEAR ON YEAR RETAIL TOTAL
SAW A DOUBLE FIGURE PERCENTAGE INCREASE