Brand Development
Helsinki, Finland
The Helsinki City Competition was a collaboration between a number of international architectures, urban design agencies and Boxxed. Before the development, Boxxed help steer and inform the initial explorations by helping the team focus on a human-centred design approach. Our involvement in the project included our interpretations of global trends and insights which helped towards the eventual finalised plans and presentations of the building to the City. These incorporated concepts of how we could connect the users to their city, by creating engaging recreational spaces, introducing green areas and parks around and within the building and by introducing a market hall concept to central atrium areas.
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