Nuveen PLC | Kamppi

Services Provided

Brand Development | Strategy | Placemaking | Workshops | Market/Competitor Research | Brand Identity Development | Environment Enhancements | Enhanced Customer Experience

Location

Helsinki, Finland

Overview

Our client’s goal was to reposition the existing Kamppi shopping centre as the new go-to destination in the heart of Helsinki city. We worked to emphasise the natural pedestrian flow of the transport hub, where Metro and Bus stations interchange to elevate Kamppi as the leading mixed-used development, including retail, F&B and leisure, a unique offer to the city. This was demonstrated through the re-imagination of their brand icon and localised messaging strategy which involved extensive local research and partner workshops to ensure we captured the true essence of Kamppi and its people.